Why is Graphic Design Important?

As a graphic designer, I’ve found people sometimes don’t understand the importance of professional design. Instead of employing someone who has the training, many small businesses and even people in larger businesses I’ve worked with do design on their own or even have an intern do it. While there are definitely certain things you can do on your own, hiring a designer will benefit your business in the long run.

Good design costs money but it’s worth it – and here’s why:

1.     Design is the face of your business: Branding and marketing materials are often a potential customer’s first (and maybe only) glimpse into who you are as a company and what services you offer. You may only get a few seconds to make that crucial first impression. A well-designed brochure or website can help make a great first impression that could turn someone into a client.

2.     Professionalism: Good design helps you create a polished and professional appearance. The reality is, well-designed brochures from companies like Apple or Google aren’t designed in Microsoft Word.

3.     Sets you apart from your competition: Chances are, you aren’t the only one offering your type of product or service.  Unique marketing materials can help set you apart from the rest of the competition.

Great design is worth it. If you’re a small business with a limited budget, you can always find a talented designer looking for experience who may charge a little less. Just understand that it takes a lot of work, it takes special training and expensive programs – so don’t expect design work for free. No matter how big or small your business is, it’s definitely possible to find the right designer and price point you’re looking for.

If you have any questions or opinions – comment below or head over to the contact page and shoot me an email!