How to Define Your Visual Brand

A few weeks ago, I wrote about why good branding is important. Today I'm sharing some steps you can take to define your personal or business brand. Hiring a designer is important because they can help you pick colors, come up with creative logo ideas, and web design that matches what kind of company you are and what services you offer. There are some steps you can take before you hire a designer though - it helps to have a good idea of what you want your brand elements to look like. The following tips will help you take steps towards defining your brand.

Know your target audience: Who will be buying your products or using your services? What kind of clients do you want to draw in? Your brand is the determining factor in what kind of customers you'll attract. Everything about your brand including colors, photography style, typography, and website design should be designed with your target audience in mind. 

Make a list: Think about your brand and make a list of everything you can think of that you want associated with your brand. For example, if you are a wedding photographer your list may look something like the following: luxury, personal, clean, modern, white, romantic, and so on. Making a list will help you with the following steps - read on below.

Gather inspiration: Looking at inspiration and getting an idea of what you like is crucial. In my opinion, Pinterest is the best for gathering and saving inspiration. Search for color, typography, and photography pins that get you excited and save them to a board dedicated to your future brand. Don't overthink it - if you like it, pin it! You can even pin other brands and logos that speak to you.

Get picky: After you've gone on a crazy pinning spree (and after you've taken some time away from the computer), go back through and start getting more picky. Revisit the list you made and delete the pins that don't fit in with the keywords you picked for your brand (also the ones you don't absolutely love). Whittle it down until you're left with a solid board that is filled with your favorite images.

Define colors: Most likely, you'll probably see some color trends in the pins you added to your board. While your graphic designer will ultimately help you define your color palette, it's helpful to figure out one or two colors that stand out the most to you.

It's easy to look at other brands and be envious of how their logo looks, what colors they use, etc., but try and make sure your brand reflects YOU and YOUR business. Don't try and copy someone - every business and person is unique and your brand should be an extension of you. 

If you have any questions, comment below or head over to the contact page and send me a message!